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Shift 5.3

€1.120,00
  • Hydroformed triple-butted alloy frame with UDH dropout, internal routing, and ISCG05 tabs — built tough for modern trail abuse 

  • SR Raidon34 Boost fork, 140 mm travel — smooths the rough, keeps you rolling forward 

  • Shimano Deore 11-speed drivetrain — precise and reliable gearing on every climb and descent Hydraulic Shimano MT410 disc brakes — strong and consistent stopping power when trails get sketchy 

  • WTB ST i29 TCS 2.0 rims, Shimano MT400 hubs, Vee Tire Crown GEM 29×2.30 tires — grippy, fast, and trail-ready wheels 

  • Raw metal frame with black accents — aggressive aesthetics that match the bike’s fearless performance

Frame size
M

Material: Aluminium

Weight: 14.5 kg

Specifications
  • FRAME: DRAG Shift, Alloy Hydroformed, Triple Butted, ISCG 05 Mount, Tapered, 73mm BSA, UDH dropout
  • COLOR: Raw
  • SIZE: S, M, L
  • FORK: SR Raidon34 Boost CTS DS 15x110, 140mm, 29"
  • HEADSET: VP ZS55/ZS44
  • CRANKSET: Prowheel DMJ-CR094S-TT-B 32T 165mm, External BB
  • SHIFTER: Shimano Deore SL-M5100, 11 speed
  • REAR DERAILLEUR: Shimano Deore RD-M5100, 11 speed, SGS
  • CASSETTE: Shimano Deore CS-M5100, 11 speed, 11/51T
  • CHAIN: Shimano CN-HG601, 11 Speed
  • PEDALS: FP-803B 9/16
  • HANDLEBAR: COX Rogue SL 31.8mm, 780mm
  • STEM: COX Rogue R3, Forged Alloy, 31.8mm, 50mm
  • GRIPS: RideFIT MTB Trail SC Lock, 130mm
  • BRAKES: Shimano Deore BL-M4100 / BR-MT410, Hydraulic Disc Brake
  • SADDLE: COX Strike II
  • SEAT CLAMP: COX 6061 SE, Forged Alloy, QR
  • SEATPOST: COX Rogue SE, Double Bolt, 31.6mm
  • WHEELS: Hand-built, WTB ST i29 TCS 2.0 Rims, Shimano MT400 CL Hubs
  • TIRES: Vee Tire Crown GEM 29x2.30
  • ROTORS: Shimano RT54, 180mm
Hand built - No robots

Our bikes are shaped by experience, not algorithms. Every component and every detail is assembled with precision only a human touch can deliver. Because true performance starts with craftsmanship.

120 Years Warranty

We stand behind everything we make.
That’s why the frames of our bikes come with a 120 Year Warranty. We believe that
every cyclist is destined for a long and vibrant life, with at least 120 years of adventure.
Ride with us and make each year count.

Ride Now. Pay Later.

Get the bike you want today and split your payment into manageable installments.
Flexible financing options are available at checkout—quick, secure, and interest-free
for eligible orders.

Physical Locations

Prefer a smoother delivery experience? In some cases, we can arrange to ship your
bike to a nearby trusted location—such as your local bike shop—for professional
assembly and easy pickup. Just leave us a note at checkout or get in touch to explore
the best option for you.

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Shift 5.3

€1.120,00

Highlights

Into the Woods. Built for Roots.

The Drag Shift 7.3 thrives in tight, technical terrain. Its RockShox 140 mm fork smooths out roots and ruts, while the aggressive trail geometry keeps you agile and confident between the trees.

Steep. Loose. No Problem.

Whether it’s rock rolls or sketchy descents, the Shift 7.3 stays composed. With a slack front end, long wheelbase and powerful SRAM drivetrain, this hardtail isn’t afraid of the drop.

FAQ

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About us

Designed and manufactured by Velomania Ltd., DRAG has been one of the leading brands in Bulgaria since 2000, when serious production began. The company now holds approximately 40% of the market for middle to top range cycles in Bulgaria.

DRAG currently offers a full range of over 60 models of bikes. Take a look at our catalogue for the innovative gravel genre, MTB, Cross Country, Free Ride, Dirt Jump, DH, BMX, Road & Track, E-bikes, Kids bikes and the latest craze – fixed gear bikes.

Geometry

 

Size L-19" M-17" S-15"
Seat Tube Length (ST) 460mm 425mm 390mm
Top Tube Length (TT), X 617mm 590mm 564mm
Top Tube Length (TT), Actual


Bottom Bracket Drop (BD) 55mm 55mm 55mm
Bottom Bracket Height 330mm
Chainstay Length (CS) 435mm 435mm 435mm
Seat Tube Angle (STA) 77° 77° 77°
Head Tube Angle (HTA) 65° 65° 65°
Wheel Base (WB) 1240mm 1211mm 1240mm
Standover Height
Head Tube Length (HT) 125mm 115mm 125mm
Stack (S) 660mm 651mm 660mm
Reach (R) 480mm 455mm 480mm
Handlebar Width
Stem Length
Crank Length